Thank you for choosing EyeCare Now and engaging with our products, services, and digital platforms. EyeCare Now and its affiliates (“ECN” “we,” “us,” “our”) have developed this Privacy Policy to explain how we may collect, retain, process, share and transfer your personal data when you visit our website, use our products and services, or visit with us in person.
Our Pledge to Safeguard Your Privacy
ECN is dedicated to upholding the privacy of every individual associated with us, whether they are customers, partners, or visitors to our Website, mobile applications, and digital services. Our privacy commitment is an integral part of our business operations.
Scope of this Privacy Policy
This Privacy Policy governs the collection, usage, retention, and sharing of information, including personal data, obtained from your voluntary interactions with us, as well as automatic data collection and information gathered from third parties. It applies across all our platforms and services.
Understanding Data Types: Personal, Anonymous, and Aggregate Data
When you visit and interact with the Website, request information, or enter into a transaction with us relating to our products and services, we may collect information about you, including Personal Data, as follows:
Online Forms: When you fill out our forms to inquire about ECN’s products or services, we gather essential details like your name, address, zip code, telephone number, and email address. Additionally, we may collect data necessary to verify your identity as the form submitter, including IP address, geographic location data, device and operating system information, as well as a screenshot or screen recording of the form submission process.
Interactions with ECN: During your interactions with ECN through telephone or email, we collect identifiable information and any other personal data you choose to share.
Telephone: When reaching out to ECN via phone, we record details such as your calling number, name, address, email address, and specifics regarding your energy needs and consumption, such as utility bill information. For business contacts associated with commercial clients or prospects, we may also collect pertinent business-related personal information. Calls may be recorded for training and quality assurance purposes.
Email: In case of communication via email or other electronic channels, including interactions with a virtual assistant, we collect your email address, name, and any voluntarily provided personal data to effectively respond to your inquiries and ensure high-quality service.
In-Person Contact: When a representative from ECN, whether an employee or affiliate, interacts with you in person, we gather information such as your name, address, zip code, telephone number, and email address. Additionally, we collect financial information like credit score, employment details, and related information.
Social Media, Online Forums, Blogs, Message Boards, Chat Rooms: You may choose to interact with ECN on our active social media platforms and messaging features available through another Website. In these interactions, ECN may collect identifiers such as your screen name, real name, and any information that you choose to provide, such as posts, comments, or feedback that you post or leave on pages, feeds, or inboxes belonging to ECN. There are areas of the Website and social media platforms that are visible to other users or the general public. We recommend that you do not post personal details to these areas of the Website. YOU ASSUME ALL RESPONSIBILITY FOR ANY LOSS OF PRIVACY OR HARM RESULTING FROM YOUR VOLUNTARY DISCLOSURE OF PERSONAL INFORMATION IN PUBLIC AREAS OR FORUMS.
Trade Shows and Other Business Contacts: ECN collects the personal or business contact information you provide at trade shows or similar events, including through business card scans or drops, to allow us to contact you or receive information about us, opportunities with us, or our product or services.
Testimonials: When you voluntarily provide testimonials to ECN for potential publication on our Website or in marketing materials, we will seek your consent. If provided, we may publish images of you, audio and/or video recordings, and identifiers, which could include your name, address, zip code, telephone number, and email address. We may also include information about your experience with ECN products and services.
Applications: When you sign up or use a ECN application or service, we collect the Personal Data you provide to create a profile, establish an account, generate a quote or estimate, facilitate payments (e.g., credit card or bank account information), or deliver information about the performance of your system or ECN products. This could encompass identifiers such as your name, address, zip code, telephone number, and email address, along with financial data required for payments and details regarding your solar usage (see below).
Information About Your Solar Usage: Upon making an impact investment through ECN, you furnish us with Personal Data about yourself and your household, granting us access to information concerning the utilization of the solar system by your household. This may encompass identifiers such as your name, location of the installation, energy production, energy consumption (energy demand), and the time of day when the energy is utilized. This data is integrated into our monitoring system and utilized for diverse purposes, including system performance monitoring and provision of agreed-upon services like system maintenance.
Surveys: In the event that you respond to surveys distributed by ECN, we collect identifying information such as your email address and name, along with any data you provide in response or in connection to the survey. If we share information related to the survey with third parties, it will be in an aggregated, non-identifiable form. However, we may share feedback concerning the performance of an independent dealer or installer with that respective party in an identifiable manner.
Financing: If you request financing information from ECN for the acquisition of products or services, we gather data such as your (and your co-borrower’s) name, address, details of products purchased, contact information, proof of identity, financial history, credit history, employment and income information, and utility bills. For a comprehensive understanding of how lenders may utilize your Personal Data, please review their distinct privacy notice.
Payments: When you make a payment directly to us or through one of our approved service providers, we collect the necessary information to process the transaction and verify your identity. This could include identifiers like your name and contact information, and, depending on the payment method, your payment card details (card number, security code, expiration date) or bank account information. If you opt to use a ECN approved service provider for payment, your usage of that service is governed by the terms and conditions and privacy notice of that provider.
Career Opportunities: Should you apply for a career opportunity with us, we may gather information such as your contact details, proof of identity and work authorization, employment and educational background (including information from a resume or CV), references, or any other information contained in a voluntary background check or driving record search, as well as information communicated through related communications, including a cover letter.
We may use the information we collect from you to support our business relationships, comply with legal and financial obligations, and to facilitate our legitimate business interests, including:
Your information may be transferred to or stored on servers in any country where EyeCare Now and its affiliates conducts business, which includes outside of the United States and Canada. By using the Website, products or services, or otherwise providing information to us, you understand that information from or about you or your use of our products and services may be transferred to and/or stored in countries outside of your country of residence.
At ECN, much like many other websites, we utilize cookies, pixel tags, and analytical tools to gather non-identifiable information from your computer or mobile device and internet connection. These technologies enable us to enhance your browsing experience and better understand how you interact with our Website. We may combine this information with other data we possess or receive from third parties, utilizing it to reach out to you regarding our products and services, including through email or regular mail.
When you access or use the ECN Website, these technologies collect the following non-identifying information from your browser:
Web Browsers: Similar to other website operators, we gather non-identifying information made available by web browsers, depending on their settings. This may include your Internet Protocol (IP) address, operating system, browser type and version number, as well as the locations of web pages you visit before, during, and after interacting with our Website. This collection aids in understanding traffic data, location data, date and time of access, frequency of visits, communication data, actions on referring websites, and browsing patterns.
Cookies: We may collect information using “cookies,” which are strings of information that the Website caches or stores on your computer, provided by your browser each time you make a query to our Website. Cookies help identify repeat visitors, track user journeys on the Website, and evaluate the effectiveness of marketing campaigns. They also enable us to present information to you in a more effective and relevant manner, guiding us in understanding which campaigns, products, or services may appeal to you the most. You have the option to disable all cookies through your browser settings. Please consult your browser’s instructions or help screen to learn more about managing cookies.
Web Beacons: We employ “web beacons,” an embedded object within a webpage that is usually invisible to you but allows us to assess whether you have viewed a particular webpage or email communication. These beacons are utilized to gather web information and may be placed on various pages of our Website. While you may not decline web beacons, you can render them ineffective by either declining all cookies or adjusting your browser settings to receive notifications.
Data Analytics: We may use third-party data analytics service providers such as Google Analytics to measure the web traffic on different parts of the Website in order to improve it. Google Analytics, which anonymously tracks users who have JavaScript enabled, uses technical tools like first-party cookies and JavaScript code to collect information about your interactions with the Website. The tracking information may include detailed data about what you do on the Website, such as the web pages you visit and for how long, and the websites you visited directly before and after coming to the Website. In addition, first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) are used to report how your ad impressions, use of ad services, and other interactions are related to visits to the Website. We use information from Google Analytics to administer and update the Website, assess whether our users match the expected demographics, and determine how key audiences are navigating the content. Google may retain and use, subject to the terms of its Privacy Policy, information collected in your use of the Google Analytics Information Disclosures and Sharing. Google Analytics offers website visitors the ability to prevent Google from recording, processing, and using the data generated by the Google Analytics cookie. You may opt-out by downloading and installing the browser plug-in available through Google.
Cross-Device Tracking: We use data analytics companies, advertising networks, or social media companies, and features offered by data analytics services or the Facebook Pixel, to engage in “cross-device tracking,” which occurs when platforms, publishers, and advertising technology companies try to connect a consumer’s activity across smartphones, tablets, desktop computers, and other connected devices. The goal of cross-device tracking is to enable companies to link a consumer’s behavior across devices.
Social Media Plug-ins: We may use social media plug-ins on the Website from companies like Twitter, Facebook, YouTube, and LinkedIn to enable you to easily share information with others. We use the information collected from the plug-ins to learn about your interests and to help us better understand how to serve you. This information may include your preferences about how to contact you or further develop a business or professional relationship with you, your product or marketing preferences, and demographic data. The social media plug-ins may allow these companies to receive Personal Data about you and your visit to the Website. When you visit the Website, the operators of the social media plug-ins place cookies on your computer that enable them to recognize you on their websites after you have visited the Website, or that enable them to add the information collected from your visit to the Website with your prior activity on those websites. We do not control what information is collected by the social media plug-ins or the information practices adopted by those social media companies. For more information about social media plug-ins from social media websites, you should refer to those companies’ privacy and data sharing statements.
ECN may send periodic communications to our customers and prospective customer and respondents to surveys or other submission forms for the purpose of distributing information about our products and services, company news and updates, promotions, and other opportunities. You may opt-out of receiving such communications at any time (see below).
We take reasonable precautions and implement appropriate security measures, internal policies, and procedures to protect against the loss, misuse, and alteration of the information under our control. However, neither people nor security systems are foolproof. Therefore, while we use reasonable efforts to protect your information, we cannot guarantee its absolute security. Any unauthorized access to or use of the Website or information collected and maintained by our communications should be immediately brought to our attention by sending us an email at frontdesk@eyecarenowok.com
Except as disclosed herein, ECN does not sell, trade, or otherwise transfer to outside parties your Personal Data. However, your Personal Data may be shared with affiliates, agents, contractors, and trusted third parties that provide tools and other assistance for the operation and maintenance of the Website and to support our products and services so long as they demonstrate commitment to the safekeeping of this information. We may provide non-personally identifiable visitor information to third parties for marketing, advertising, or other uses. Additionally, we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions. Therefore, although we employ reasonable safety and security standards to protect your information, we do not promise, and you should not expect, that your Personal Data or private communications will remain private.
The Website may contain links to other Internet sites. We encourage all our partners, contributors, and third parties to implement policies and practices that respect the privacy of our users. However, ECN is not responsible for the privacy practices or the content of such web sites. Our policy only addresses the use and disclosure of Personal Data we collect from you. To the extent that you disclose your Personal Data to other parties, whether they are linked from the Website, different rules may apply to their use or disclosure of the Personal Data you disclose to them. Because we do not control the privacy policies of third parties, you are subject to the privacy customs and policies of that third party. We encourage you to ask questions before you disclose your Personal Data to others.
Questions or Concerns. If you have any questions or concerns or to exercise your rights described in this Privacy Policy, you may contact us as described in the CONTACT US section below.
Personal Data Rights, Generally. You may exercise on your behalf or on behalf of another for whom you are authorized the following personal data rights, subject to certain exemptions and limitations: the right to confirm whether we are in procession of your Personal Data; the right to correct inaccuracies in your Personal Data, taking into account the nature of the Personal Data, and the purpose for processing such information; the right to delete your Personal Data; the right to obtain a copy of your Personal Data in a portable and readily-usable format; and the right to opt-out of the processing of your Personal Data for the purpose of targeted marketing, sale of your information, or consumer profiling for lawful purposes, if applicable.
California Residents. California residents have certain rights with respect to personal data about them we have collected. If you are a California resident, you may exercise the following rights regarding your Personal Data, subject to certain exceptions and limitations: right to access the Personal Data we have collected about you and learn how we collect this information, our purpose in collecting it, and the types of parties we may have disclosed it to; right to delete your Personal Data; and right to opt-out of our sale(s) of your Personal Data, if applicable. The right not to receive discriminatory treatment for the exercise of [the relevant] privacy rights conferred by the California Consumer Privacy Act at Civil Code § 1798.100.
Supplemental Notice To California Residents. If you are a resident of California, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your Personal Data by ECN to a third party for the third party’s direct marketing purposes. This right granted to California residents applies only to their activities within the State of California. To make such a request, or to opt-out, please send an email to info@brightwellco.com or write us at:
ATTN: CA Privacy Rights
Brightwell, LLC
1825 N Walnut Ave
Oklahoma City, OK 73105
This Supplemental Privacy Notice is an incorporated part of this Privacy Policy.
Our Website is designed and intended for adults. By accessing and/or using the Website, you represent that you are at least eighteen years old. If we obtain actual knowledge that a user is not at least eighteen years of age we will promptly delete information associated with that user.
In all events, the Website are not intended for, and we do not knowingly collect information from or otherwise market our website or other materials to children under thirteen years of age. If you are a parent or guardian of a child under the age of thirteen and believe that he or she has disclosed Personal Data to us, please contact us as described in the CONTACT US section below. You may review and request the deletion of your child’s Personal Data or prohibit the further use of such information.
You may request to have removed your Personal Data from our database or opt-out from all ECN correspondence in the following ways:
You can send email to: frontdesk@eyecarenowok.com;
You can visit the following URL: https://eyecarenowok.com/; and
You can call the following telephone number: 405-393-2273.
If you choose to visit the Website, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions, including limitations on damages, arbitration of disputes, and application of the law of the State of Oklahoma.
We may update this Privacy Policy from time-to-time by posting the updated policy to the Website. We will notify you about material changes to this Privacy Policy in accordance with applicable laws.
EyeCare Now, as opposed to any of its officers, employees, or agents in their personal capacities, is solely responsible for all content and information that we post on the Website.
If you wish to contact us, please do so at the following addresses and include your name, address, and email address in your correspondence to us:
Telephone: 405-393-2273
Email: frontdesk@eyecarenowok.com
